Women-owned Businesses Come Together at North End Collective

Photo Courtesy of MetroTimes.


Courtesy of MetroTimes


Iconic fashion designer Coco Chanel once said, “Before you leave the house, look in the mirror and take at least one thing off.” Deidra Hogue respectfully disagrees with that rule.

The Traveling Pants Company owner stacks her wrists with colorful bracelets, piles on bold necklaces, and sports dangly earrings and cat-eye sunglasses you’ll swoon over. She has to model her stock after all.

A financial analyst by day, Hogue started her journey as a boutique owner by retrofitting an old FedEx truck to become a mobile boutique. She parked it at Eastern Market on Sunday afternoons and folks could stop in to try on any of the affordable fashions found therein.

Now, Hogue is doing something a little bit different. Along with three other local boutique owners, she’s operating out of a shared space building called the North End Collective on Woodward Avenue at the border of Midtown and New Center.

The space is curated by Midtown Inc., a nonprofit that works to build up the neighborhood by providing opportunities for business owners, but the women of North End Collective — Hogue, along with Jordette Singleton of UnitedFront, Brittany Chanel of Purple Love, and Shannon Reaves of Bath Savvy Naturals — do the rest.

Read the full article at MetroTimes.


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